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Benegastro: Cheated
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Mexico is a country where gastronomy plays a very important role. Spicy food is part of our culture in more than one way. Even our language is full of emotional connotations related to stomach sensations.Terms like "hot spicy" (enchilado o ardido) are used to describe how people feel when things go wrong. Young & Rubicam Mexico took advantage of some characters who are famous for being unhappy for any reason.
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