Interactive ad: MINI: MINI Fast Forward

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Top 6: June 1st 2016

What if you could accelerate internet videos just like you accelerate a MINI?
Instead of launching a single web video, we decided to 'hitch a ride' in all internet videos. How? By launching the MINI FAST FORWARD app, MINI COOPER S feature for your browser.With the app installed in Google Chrome, the S key on the keyboard becomes a YouTube, Facebook and even a Netflix video accelerator.
The MINI logo is now displayed in all online videos. Even in ads of other car brands.After all a MINI COOPER S is the coolest and fastest way to get to what matters.Agency: DPZ&T, Brasil

Install: www.minifastforward.com

Youtube: https://www.youtube.com/watch?v=LbSyWAXJhX8

Category Automotive
URL http://www.minifastforward.com
Client MINI BMW
Agency DPZ&T
Production Plural Web
Country Brazil
Uploaded 17 May, 2016

Credits

Chief Creative Officer
Rafael Urenha
Art Director
Raphael Lucone
Copywriter
Viktor Busch
Copywriter
Silvio Amorim
Account Director
Elvio Tieppo
Account Director
Denise Nogueira
Account team
Heitor Pereira

Other credits

Chief Strategy Officer: Fernando Diniz

Planner: Letticia Marcon

Project Director: Marcos Yamamura

Project Manager: Leonardo Grana

Production Company: Plural Web

Client Executive: Julian Mallea

Client: Pedro Gil

Published: April, 2016

MINI: MINI Fast Forward

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MINI: MINI Fast Forward

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