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GMF: We Stand for Those Who
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As the leading insurer of public sector workers for 80 years, GMF has been running ad campaigns for nearly that entire time, but always with a bit of caution in terms of owning up to its obvious connection with the public sector. Over the last few years, GMF's reluctance drowned out its position in a market saturated with ads driven by a who-can-scream-louder mentality.Agency :TBWA, Paris
Agency managers: Anne Vincent, Stéphanie Decombe, Maëva Jordan, Martin Rainaut |
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