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Direct Marketing
South African Breweries - Drink Responsibly Initiative: The SAB Spike Detector Coaster
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South Africa has the highest rape rate in the world. Many of these cases are due to the use of 'date rape' drugs at night clubs and college campuses. Victims’ drinks are spiked in order to render them defenceless.During Sexual Assault Awareness Month and in support of their ‘Drink Responsibly Initiative’, South African Breweries partnered to produce The Spike Detector, an innovative solution that turned a traditional bar coaster into a drink spike detection test.
This allowed women to instantly check the safety of their drinks against date rape drugs such as GHB and Ketamine. A crisis helpline gave them access to instant medical assistance should they need it.
Research: Nick Prinsloo |
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