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Top 6: May 25th 2016
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Cia Cacique de Café Solúvel - Café Pelé: Front Page PackTop 6: May 25th 2016
Coffee is one of the most beloved drinks by Brazilians. But the coffee shops have become a reference for quality, making gourmet coffee. To prove that this idea is misguided and attest that there is also quality coffee in supermarkets, the Lew'LaraTBWA created the "Front Page Pack" action and innovated with an unusual packaging for Cafe Pele, showing that the product is fresh and packaged every day. In partnership with the second largest newspaper in the country, O Estado de S. Paulo, the agency cradled 5000 vacuum packs of coffee with the cover of the daily newspaper and on the same day put them on shelves in major supermarkets of São Paulo. To confirm that the news reproduced in the package were the same newspaper, vehicle copies will be near the shelves.
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