Air New Zealand: Case Study: Wake Up Call

Waking up early sucks. Just ask expat All Blacks fans. After all, with the 2015 Rugby World Cup being held in the UK, they were in for some disgustingly early starts. So we used Air New Zealand's All Blacks sponsorship to connect with kiwis living in Australia, and give them a wake up call that was impossible to ignore. Finally, a 3am call was something to look forward to. Agency: Host.