Interactive ad: MLB Urban Youth Academy: Relay the Way

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To raise money and awareness for the planned MLB Urban Youth Academy in Kansas City, we tapped into the most anticipated moment of the year for baseball fans–the Opening Day first pitch. This year, they wouldn’t just watch the first pitch, they’d actually get to take part in it.Agency: VML

URL http://www.relaytheway.com
Client MLB Urban Youth Academy
Agency VML
Country United States of America
Uploaded 20 May, 2016

Other credits

Debbi Vandeven, Global Chief Creative Officer

Jeff Geheb, Chief Technology Officer

John Godsey, Executive Creative Director

Tony Snethen, Executive Creative Director

Derek Clark, Group Creative Director

Glen Scott, Group Creative Director

Ian Davidson, Managing Director, Brand Planning

Jeff Schroer, Senior Art Director

Jaclyn Co, Senior Art Director

Zac Greason, Senior Art Director

Ryan Simpson, Senior Copywriter

Robert Abasolo, Copywriter

Chadwick Andrews, Senior Client Engagement

Nathan Welch, Technical Consultant

Laura Brand, Supervisor, Social Strategy

Matt Bell, Creative Technologist

Bill Patterson, Channel Director, Public Relations

MLB Urban Youth Academy: Relay the Way

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