Outdoor ad: Penguin: Read More

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A small change in a media that has been part of Brazilians' lives for such a long time conveys a powerful message, reminding the population of the importance of reading. This is the media insight of Penguin Reading Clock. The idea from Y&R Sao Paulo is to replace the numerical information of street clocks and present them in written form, thus forcing people to read that information that is part of their everyday lives.