Interactive ad: OMO: 'Peggy' - The world's smartest clothes peg

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Case Study: We've all forgotten to take the washing out of the machine or hung it out to dry only for it to rain. No-one likes doing the laundry twice, so to lighten the load and help Australian families spend more time with the kids, OMO created Peggy, the world’s first smart peg.

Peggy has inbuilt sensors that combine real time weather data from your own backyard, with national data from a weather API to determine, through the Peggy mobile App, the perfect time of the day to do the laundry, how long it will take your clothes to dry and alert you when rain is on the way. There are also many environmental benefits, such as never having to rewash your clothes and encouraging families to line-dry rather than wasting energy using in-house dryers.

Sentiment for Peggy has been overwhelmingly positive. The campaign gained nationwide news coverage in Australia and 18 other countries. Peggy was also picked up by tech sites globally, generating over 170 pieces of earned coverage and over 70 million earned impressions in the first week alone. More importantly, over 7000 Australian families registered in just the first two weeks, describing how Peggy would help them take the chore out of washing.