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Outdoor

TESA: Save a Wall


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"It helps a wall. Use tesa adhesive solutions." says FCB Milan's new work for tesa a world leader in the production of adhesive solutions for fixing.
In a unique outdoor campaign, FCB Milan took walls ruined for years by DIY fanatics and placed them outside to symbolize how they literally ran away from home due to years of sustained negligence.
Other credits

Ad Agency: FCB Milan, Italy

CEO & CCO: Pietro Maestri

ECD: Fabio Teodori

ACD: Gianluca Belmonte

Art Director: Fabio Mazzucchelli

Copywriter: Michele Vicari

Strategic Planner: Paolo Costella

Account Director: Claudia Moscato

Account Manager: Ilaria Vita

AV Production Manager: Cristina Nardi

Print Production Manager: Nicoletta Prada



Cdp: STUDIO CATTELAN

Case Film Director : Marco Mulas

Fotografia: Stefano Cattelan

Scenografo: Sergio Alfredini

Producer: LULE PRODUCTION

Editor: Gabriele Fonseca

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