 |
Embed Audio
We wanted to share the brand new Redhook campaign from Duncan/Channon. The work points to Redhook’s position as a pioneer and works to re-establish the brand as Seattle’s hometown … read morefavorite. This is the brand that challenged the mainstream before craft was a thing and the new work plays on that heritage to re-connect with Seattle beer drinkers.
Picking up on the brand’s rich origins story, the new campaign puts “The Grandaddy of Craft” Seattle originals. There’s real-life Seattle superhero Phoenix Jones and Seattle’s own King of Rock ’n’ Roll, El Vez. And the Queen City’s Matthew Inman, creator of the wildly popular web comic, The Oatmeal.
Redhook, the effort reminds those too young to remember, is not only part of Seattle history and beer history, it’s part of the proudly inventive local community. Launching today, the campaign is playing out across Seattle and an inventive mix of billboards, wild postings, stencils powerwashed onto sidewalks, radio and digital — from paid social to native content to geo-fenced mobile banners near the billboards.
Please check out the radio at:
Redhook, “Phoenix Jones”
https://vimeo.com/166395280/7beaec6778
Redhook, “El Vez”
https://vimeo.com/166396211/adc762edf5
Redhook, “Matthew Inman”
https://vimeo.com/166396753/ad6ce21bcf
read less...Integrated producer – Keenan Hemje
Communications planning director – Leslie Diard
Communications planning supervisor – Emily McCormick
Digital communications strategist – Kara Roos
Account supervisor – Nick Gustafson
Brand strategy director– Allan Johnson
Redhoook clients:
• CMO – Ken Kunze
• Directory of marketing – Brady Walen
• Brand manager – Angela Saunders
• Assistant brand manager – Jake Nielson
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
