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McDonald's: McDonalds: '40000 Friends'


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Burrell Communications is skilled at crafting commercials with a brand message grounded in real-life situations that strike a chord with their target market. The award-winning agency pioneered the approach in the '70s, coining it ‘positive realism,’ introducing a genre of storytelling that sparked a new trend in advertising, and continues to strengthen the connection between brands and consumers three decades later.
Credits Other credits

Agency: Burrell Communications

EVP/CCO: Lewis Williams

Producer:Shirley Portee

GCD: Lisa McConnell

ACD: Winston Cheung



Color Correction Company: Nolo Digital

Colorist: Michael Matusek



Audio Company: Mix Kitchen, Chicago

Mixer: Sam Fishkin



MusicCompany: JIra Productions

Composer: Ira Antilles

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