Outdoor ad: BMW Motorrad: BMW Splash

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The BMW S1000RR is seriously fast, with an acceleration of 0 to 100 km/h in 3 seconds.FCB Cape Town wanted to give people an experience of this incredible speed without them being on the bike. To do this we found a straight road, with a clear view in both directions, and covered a bus shelter with BMW S1000RR branding. Speakers were strategically placed on either side and a splash device was inserted into the tarmac. When activated, it created the illusion of a motorcycle whizzing past at such a speed that it was too quick for the eye to see.

The message on the bus shelter read: The BMW S1000RR. 0 to 100 in 3 seconds.