TV ad: Maxwell House: Maxwell House Simple Coffee - Mr Latte

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Maxwell House is aiming to break with the perception that over-the-top fancy coffee is the only way to go. In collaboration with its creative partner W+K Shanghai, the brand made a bold move to show that "Good Coffee Can Actually Be Simple" with this very first major brand campaign in the Chinese market.

Category Drinks, non-alcoholic
Client Maxwell House
Agency Wieden + Kennedy, Shanghai
Production Amanacliq Asia
Country China
Uploaded 30 May, 2016

Credits

Director
Richard Payne
Executive Creative Director
Yang Yeo
Creative Director
Vivian Yong
Creative Director
Azsa West
Art Director / Copywriter
Max Pilwat
Art Director / Copywriter
Marc Garreta
Producer
Edie Zhang
Producer
Alvin Tan
Art Director
Sui Yao
Copywriter
Aier Xu
Executive Producer
Jaslyn Loh
Planner
Rosaline Tan
Account Director
linlin shan
Editor
Hiro Ikematsu
Assistant Producer
Fang Yuan
Retoucher
Changqing Lee
Project Manager
Megan Nugent
Designer
Juni Hsu
Project Manager
Olivia Peng
Designer
Wendy Yu
Print Producer
Vic Zhang
Print Producer
Stone Xue
Account Executive
Stark Zhang

Other credits

Director of Integrated Production: Angie Wong

Art Buyer: Xuan Ong

Business Affairs: Jessica Deng, Kathy Zhan

Production assist: Livia Ang

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