Spam: spam@spam.com Campaign

The participants forward their ‘spam e-mails’ to spam@spam.com, then we trade this ‘spam e-mail’ for an actual can of 'Spam'. This transformed ‘Spam’ is donated to a community, country or organization that is undergoing poverty/famine. This campaign makes use of 'Spam' as a homonym, transforming a former worthless, negative expression of 'Spam' into something of value. It also aims to create an awareness and an increase in the share of 'Spam' keyword quarries.?