Outdoor ad: Metsä Wood: Why Not Wood: Skyscraper

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Wood is the best way to both battle climate change and house a growing urban population. Wood, however, is a misunderstood alternative to concrete and steel even among professionals. Metsä Wood’s main product, Kerto Laminated Veneer Lumber, is light, fast and green with multiple uses in construction. Hasan, Helsinki wanted to increase awareness of Kerto and its key strengths and benefits especially among young architects.