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Integrated
Videocine Hunger Games: Final Challenge/ Hunger Games
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Archer Troy, Mexico created a transmedia campaign where non-traditional actions converged: street marketing, social media, BTL, to invite all the fans to be part of The Final Challenge. Through specially developed software we integrated the participants with the movie content and the characters, turning them into the heroes of the story. The main goal: to win free movie tickets for 10 years.
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