Tracker: Wiley Pittman and five notes that changed a life

Tracker South Africa's new brand TVC marks a major shift in the brand from a focus on what it is they do (metal), to what it is the brand believes in (flesh) i.e. their philosophy and purpose concerning the value of people.
The brief was to transition the brand far beyond its current positioning and to prepare the market for an evolving Tracker that provides a unique range of progressive customer services and products, which in turn provide care and protection and which enhance people's lives rather than focus alone on the things they own. The result is a visually rich story about the man behind the legend that Ray Charles became. Wiley Pitman championed Ray and spotted his early musical talent. Through protecting and nurturing Ray through his childhood, Wiley shaped the man he became.Agency: House of Brave, Johannesburg