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Colgate: Ice Cream
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Sensitive teeth are a much more common problem than people imagine. And one of the most annoying ones. The campaign from Y&R Sao Paulo's goal is to position in a fun, impactful way Colgate Sensitive Pro-Alívio (pro-relief) as the ideal toothpaste to take care of more sensitive teeth.
Media: Gustavo Gaion and Marcello Bolla Related |
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