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Florette: Made With Sunshine
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Florette has launched a new brand campaign with a fresh look and feel that focuses solely on the key ingredient used in bags of Florette – the sunshine.
The work was created by the creative agency Now, and the illustration was done by Genevieve Gaukler. The campaign will run across outdoor 6 sheets, point of sale, press, digital and social. The work was created by two teams at Now, Dan Mountain & Amy Westbrook and Clint Harding & Juliet Kent. To get the freshest, tastiest leaves Florette knows it needs to be grown in the sun, so they follow the sun drenched arc of Europe, from the South of Spain and Italy in winter, through Northern Spain and France then finally into the UK.
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