PrivatizeMe: Profile, E.D.

PrivatizeMe is a browser add-on that removes cookies, making you and your web history invisible. This Twitter campaign targets seven disparate social sectors with little in common... other than a preference not to be targeted at all. They are: gun enthusiasts; porn consumers; college-or-higher-educated African Americans; people with STDs; people with personal hygiene issues; survivalists; and the LGBT.
The ads are in two formats: “You forgot...” (shopping cart), and “You fit...” (profile). “You forgot” ads were targeted to gun enthusiasts, LGBT, porn consumers and those with hygiene issues. “You fit” ads were targeted to gun enthusiasts, survivalists, those with health issues, and upper-educated African Americans.