Whiskas: Kitty Adventures

WHISKAS, the leading brand market that best understands cats, from American company Mars, via AlmapBBDO Sao Paulo has just launched WHISKAS Kitty Adventures, created by AlmapBBDO, a children's e-book that tells the story of a stray cat looking for a family that adopt and hence a home. In the story, the cat enters a house hoping to live in it and begins to snoop. Younger readers who download the e-book can track the cat's adventures through the house and interact with various elements of the page.