Honda: Keep Safe Whispers

Facing the increase of death among motorcyclists caused by high speed, Honda launched "Keep Safe Whispers" , a communication platform to help in preventing accidents. DDB Colombia’s idea allows family and friends’ motivational messages to reach motorcycle drivers while they drive, inspiring them to reduce speed and be safe. Through an App find in the Apple Store, people can record messages storage in a system. The GPS recognizes when the speed reaches the limit, and the app instantly reproduces the messages via Bluetooth to the helmet's intercom.