BMW: Night Vision

Demner, Merlicek & Bergmann, Vienna installed animal detecting billboards on roadways at dangerous wildlife crossing areas in the spring, which is the most likely time for road kill accidents to happen. Combining LED Billboards, BMW Night Vision technology and the data generated from prior road kill accidents made it possible to run an outdoor campaign which let drivers experience the benefits of BMW's safety system right there where it was most relevant while driving on the road at the most dangerous time.