Yalumba: Running with Bulls

When Yalumba wanted to launch their Tempranillo in the Melbourne CBD, we developed a series of posters to highlight this distinctive wine’s unique characteristics. Made with fruit from the celebrated Barossa Valley, in a distinctly Spanish style, Running With Bulls is a delicious fusion of two cultures. To bring that unique pairing to life we looked to vintage, Spanish bullfighting posters for inspiration. The result is a dramatic and dynamic visual execution that incorporates iconic Spanish figures with the product, set against the backdrop of a Barossa vineyard. This rich visual integration of two cultures is supported with copy that flows from Spanish to English. To reinforce the wine’s Spanish origins and give it credibility as a quality drop, we targeted Melbourne’s Spanish Quarter, known for its quality Spanish cuisine, with AO paste-ups that dominated the streetscape.Agency: Showpony Adelaide