Radio ad: Nature Valley: Amazing Things ' Under A Rock'

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Nature Valley creates wholesome snacks – it’s a brand that’s all about the goodness of nature. They wanted to promote being outdoors and show that getting out there is a worthwhile experience.

So we took well-known sayings that use activities in nature as insults – (‘go take a hike’, ‘jump in a lake’ and ‘go crawl under a rock’) which gives the outdoors a false, negative reputation. The humorous, whimsical ads aim to create a more positive association around nature and show that amazing things happen when you get out there.