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Top 6: June 29th 2016
Radio

Mercedes: The autonomous radio campaign

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Top 6: June 29th 2016
For its new Classe E, Mercedes Benz launch the first autonomous radio campaign, without any actors. Written, made, and released in real time. An innovative campaign from BBDO, Paris
Other credits

Creation :

Julien Benmoussa

Édouard Lasserre

Julien Gragnic



Motion designer:

Jeremy Delhuvenne



Account executive :

Olivier Rippe

Séverine Autret

Hicham Ghazaoui

Julie Martin



planning

Loic Mercier



Clients :

Stéphane Boutier

Béatrice Tanguy

Christophe Palmier



Media agency :

Blue 449

Galienne de Tournemire : Consultant director

Marion Haan : Account director

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