Smokenders: Morgue

Smokenders is a programme that helps smokers quit. One of the first steps is to get people to acknowledge that their is no good reason to smoke. However, smokers come up with any number of ridiculous excuses to justify their habit. This campaign from Not Norm Cape Town takes a deeply ironic look at three of these 'brilliant excuses' and forces the viewer to examine their own absurd reasons for continuing to smoke.