Coca-Cola: 45 Days

How much time do we have left to spend with our parents? For Chinese workers returning home just once a year for Chinese New Year, it wasn’t a burning question. As an icon of Chinese New Year family gatherings, Coca Cola needed to refresh the younger generation’s passion to spend time with parents. So we reminded them how scarce our time together is by creating the 45 Days campaign. A series of viral videos featuring real families from all walks of life confronted with this surprising statistic, and then reunited with family, struck a cord with Chinese families. Agency: McCann Shanghai.