Print ad: Danette (Danone): Spoon F2016

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Feeding a child is not an easy task. That’s why parents look for ways to make this moment fun. In Brazil, when feeding a baby, they pretend the spoon is a little plane and say "Watch out for the little plane." Just like Americans do by pretending it's a train and saying "Here comes the choo choo train!" Hence, the meal becomes more entertaining and the child eats in an easier way without complaining.Agency:Y&R Sao Paulo