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Direct Marketing
Soweto Gold '76: Soweto Gold - Marked by Bravery
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Soweto Gold ’76: Marked By Bravery
Soweto Gold ’76 is a limited-edition craft beer, brewed at Soweto’s first black-owned microbrewery, Ubuntu Kraal. It was created by master brewer Ndumiso Madlala as a 40th anniversary tribute to the brave youth who stood up for freedom in the Soweto Youth Uprising back in 1976. The rare, extra-strong lager was matured in Jameson Irish Whiskey casks for 76 days, achieving an alcohol content of 7.6% The tribute didn’t end there: a special edition within a special edition was created in partnership with creative agency OpenCo (The Open Collaboration). 76 bottles were pulled out of production to be hand-branded by veterans of the Uprising: people who were there, back in the day. Each of these unique bottles was paired with a hand-written poster and put up for auction online. The proceeds of the auction will be donated to the Dr. Nthato Motlana Foundation’s ‘Spirit of Youth’ programme which nurtures today’s school leaders. For Ndumiso Madlala and Ubuntu Kraal Brewery, the best way to honour the brave contribution of the class of ’76, was through another contribution by their very hands.
Brand representative: Josef Schmid |
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