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Bank of Melbourne: Tower of CardsThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Turning unneeded cards into new customers. With Cardless Cash, you can get cash out of an ATM with your mobile. To demonstrate how this works, Saatchi & Saatchi Melbourne constructed a giant tower out of 10,000 unneeded bank cards. We then destroyed it, and people whose card landed within one of 9 target zones won money redeemable from an ATM via a Cardless Cash SMS code.
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