Adam Barnes: Origin Energy: Don't Waste Your Roof

Australia is one of the sunniest countries in the world yet just 10% of people get their energy from solar power. Energy company Origin needed them to see they were wasting the world’s biggest free, natural resource and make it easier for people to go solar. So we created ‘Don’t Waste Your Roof,’ a seamlessly integrated online journey which asked Australian’s to see the potential value in their roof space. It re-framed the humble roof as something of value not to be wasted.