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Operation Smile: Operation 45 'Episode 2'This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Since soccer is a sport that many South Africans understand, Operation Smile South Africa, Y&R South Africa and partners launched a mass awareness campaign and performed a cleft lip operation on each of two boys during each half of the Soweto Derby, Africa’s most televised football match. Influencers were selected to share the first of the three-part documentary series and pregame, halftime, and postgame TV spots were aired to encourage South Africans to follow the initiative.
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