Volkswagen Ameo: #VolkswagenAmeo

Volkswagen, Europe’s largest automobile manufacturer recently announced the launch of Volkswagen Ameo, the made- in-India and made-for-India compact sedan, at an attractive price of INR 5.14 lakh (ex-showroom Mumbai). Kick-starting the multi-media campaign for the Ameo, is a TVC that aptly captures the essence of the carline through a storyline that taps into the relationship between a modern day father and his son. Providing a glimpse into the dynamics of Indian families, the storyline of the TVC depicts a modern day father-son relationship in an urban household, where communication between the two is carried out with the help of the mother. This relationship evolves into fondness and respect, once the father learns of his son’s purchase of the Volkswagen Ameo, a decision that convinces him of his son's shift from adolescence to adulthood. The Ameo, with its state of the art features, German engineering and solid build quality, is a car that symbolizes the start of a new mature phase of life, calling for a new way of thinking. The campaign is targeted towards consumers in the age group of 25 – 32 years. Conceptualised by DDB Mudra, the Ameo TVC has been directed by Shakun Batra, who has films like Kapoor and Sons to his credit.