Amnesty International: The America I Believe In

San Francisco-based advertising agency Odysseus Arms has teamed up with Amnesty International USA to design the nonprofit’s new “The America I Believe In” campaign, launching on social media. The global campaign takes a positive, action-inspiring approach to combating the fear, hatred and bigotry that are fueling recent worldwide violations of human rights. Odysseus Arms created the pro bono initiative’s logo, social media look, posters, and activation materials. Although based in America, the creative agency chose to focus on global issues rather than limit the positive campaign to stateside woes to encourage Americans to consider the role they play as citizens of the world.