Print ad: Newspaper Works: Boat, Fountain, Ponytail, Snowglobe, Stilleto

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Top 6: August 29th 2007

BMF’s new campaign for The Newspaper Works aims to remind us that in today’s increasingly fragmented media marketplace, newspapers provide an incredibly powerful channel for advertisers to engage with consumers.

The campaign is aimed at advertisers, marketers, media buyers and planners, and dramatises newspaper’s core strength; unlike other media that are simply flicked through or passively consumed (often simultaneously), newspapers are the most engaging media of all.

We are reminded that newspapers are a destination, not a distraction. People who read newspapers are in the right mind space and actively seeking information, which is a perfect environment for advertising messages to stick.