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Top 6: July 13th 2016
Direct Marketing

MACMA: Ad Lump

Top 6: July 13th 2016
TBWA, Buenos Aires created this direct marking campaign which featured in the women's magazine with the largest following in Argentina for MACMA. The double page 'Ad Lump' showed a naked woman's torso, which readers would find a lump on one of the breasts. Once pealed off, a message appeared from MACMA with a guide to perform a routine breast self exam check.
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