 |
Embed Video
Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, has launched a new online content film shot in Rome, starring its … read moreofficial ambassador Thierry Henry.
Created by AnalogFolk, the content film supports Booking.com’s broader summer campaign, which aims to inspire people, whoever they are and whatever they are into, to find their perfect accommodation. This is underpinned by the ‘Booking Loves’ concept developed by AnalogFolk.
The new creative work plays upon the strong passions travellers have when they are looking to choose a destination and accommodation. In the film, Henry speaks candidly about his career, travelling as a world-class soccer player, and what makes Rome special for him.
The activity is based on what Henry describes as his most rewarding night in football – winning the 2009 European Cup in Rome, resulting in a treble winning season for the Frenchman. Visiting the very same hotel room where he stayed prior to the game, Henry shares insights on what made the preparation so special. His passion for food is also ignited as he finds out whether he has the skills to spin a pizza.
Within the YouTube version of the film, Booking.com uses YouTube cards that link to associated accommodation and inspiring trip ideas. When clicked these take the viewers directly to the Booking.com site where they can find out more information and or book.
The work, which was produced through Academy Films and directed by the duo Novemba, features across all of Booking.com’s social channels. AnalogFolk has also created supporting teasers and product specific films. The campaign is rolling out across nine markets worldwide with an initial focus on Europe.
Henry is Booking.com’s official ambassador during Summer 2016, helping inspire people everywhere to explore their passion for sport.
Ash Choudhury, Digital Brand Director, Global, at Booking.com, said: “This work provides a compelling insight into a side of Thierry that is rarely seen. At the heart of it we have a traveller following his passions with the help of Booking.com. The work perfectly represents our long-term digital content strategy; telling the stories of travellers with a passion to a global audience in a way that goes deeper than message-led advertising.”
read less...BOOKING.COM
Chief Marketing Officer: Pepijn Rijvers
Head of Brand: Manuel Douchez
Digital Brand Director: Ash Choudhury
Senior Digital Brand Lead: Luis Ortiz
Global Editorial & Content Lead: Chloe McCloskey
Social Media Product Owner: Julian Poole
Senior Media Planner: Oliver Shayer
Media Planner: Kelly Lee
Media Specialist: Marie Lootvoet
Senior Global Communications Lead: Holly Kenyon
CREATIVE AGENCY: AnalogFolk
Creative Partner: Simon Richings
Creative Directors: Adam King and Lewis Raven
Head of Content Production: Stuart Pearman
Content Producer: Sebastiaan Peters
Senior Project Manager: Melissa Ho
Managing Partner – Content: Paolo Nieddu
Client Partner: Murray Gordon
Planner (creative agency): Damayanti Purkayastha
Social Media Manager: Steven Gradidge
Social Media Manager: Róisín Lonergan
Head of Design: Heiko Winter
Subtitling editor: James Dunlevey
Designer: Charlie Green
MEDIA AGENCY: Mindshare
Media planner: Clare Wallis
PRODUCTION COMPANY: Academy Films
Director: Novemba
Director of Photography: Xavi Amoros
Producer: Dominic Thomas
EDITING COMPANY: Stitch
Editor: Phil Currie
Edit Assistant: Joseph Bolger
AUDIO POST: Factory
Sound Designer / Mixer: Neil Johnson
MUSIC:
Composers: Freddie Webb and Joe Farley
Production: Joe Wilkinson
Music Company: We Are Father
POST PRODUCTION: Rushes
Producer: Jon Purton
Colourist: Simona Cristea
Flame artists: Paul Hannaford, James Dooley
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
