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Honda Civic: Chase It
Bringing to life Honda's 'Power of Dreams', Leo Burnett Melbourne has created a campaign for the new Honda Civic that shows that anything is possible when you're bold enough to chase your dreams. The campaign features a launch film directed by Goodoil's Nathan Price. It tells the story of a determined reporter who has ambitions beyond the small-time dog show story she is covering. When opportunity strikes in the form of a meteor hurtling towards the earth, she chases after it in the Bold New Honda Civic to realise her dream. Backed by the iconic song 'Dreamer', the action-packed spot features everything from a bumbling news crew, to a fallen forest and an unexpected crater.
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