 |
Web Film
Wendy's: WENDY’S SUMMER BERRY CHICKEN SALAD CAMPAIGN
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The Wendy’s Summer Berry Chicken Salad campaign is a humorous, light-hearted way to tell a story about a difficult-to-source ingredient that Wendy’s, because of its dedication to quality, fresh salads, took the time to master.
The volumes of blackberries needed for quick-service restaurants are hard to source - preventing most from ever incorporating them into their menus. * Good blackberries take a significant amount of time and talent to grow. * It’s been a two-year process to secure fresh blackberries. * The soil pH has to be just right, they can only can grow in certain places, etc. * And again, the volumes needed are significant.
* Brandon Rhoten, VP of Advertising Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
