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Volkswagen: VW Beetle Denim
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Volkswagen recently launched a new special edition Beetle – the Beetle Denim. This is the latest incarnation of the iconic Beetle Jeans model, which first made its debut in the ‘70s. With a jeans-inspired interior and denim-like convertible top, it brings street style to the road. To announce its launch, Volkswagen and Deutsch created a series of posters that show what appears to be a highway made of denim. The Beetle Denim poster series is featured at top dealerships throughout the United States and were accompanied by a social video on YouTube, Facebook and Instagram.
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