The Woolmark Company: The Innovator

Snappy animation and wonderful character design from the crew at Buck in Sydney for Australian brand The Woolmark Company, showcasing how important sheep-shearing has been to human innovation throughout history. From Buck: “Wool. Merino Wool. Soft, cuddly, odour-resistant, warm, light, moisture-managing wool. The best natural fibre, baa none. Ewe wooldn’t baalieve how chuffed we were to work with the iconic Australian brand Woolmark on this character driven story.”