Top 6: July 20th 2016
Interactive
WATERisLIFE: The Venmo Micro HackTop 6: July 20th 2016
To get Millennials to consider donating, WATERisLIFE turned to Venmo, the most popular payment app among their new target and turned a thousand 1-cent payments into individual, targeted ads that dominated their global news feed. Agency: Deutsch New York.
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