TV ad: CarMax: Leather Craft

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He makes some good points. The brand's new spokesperson uses simple analogies to explain how easy and straightforward buying and selling a car at CarMax really is. What does yogurt have to do with that? Or leather tooling? Tangentially, everything. The goal is awareness, the humorous delivery is on point, and that laptop harness? Yeah, that's hawt.

Category Automotive
URL http://mckinney.com/
Client Carmax
Agency McKinney
Production Pacific Rim Films
Country United States of America
Uploaded 13 July, 2016

Credits

Chief Creative Officer
Jonathan Cude
Group CD / Art Director
Will Dean
Group CD / Copywriter
Lyle Yetman
Group CD / Art Director
Owen Tingle
Group CD / Copywriter
Will Chambliss
Associate CD / Art Director
Jordan Eakin
Account Director
Ryan Gardiner
Group Account Director
Gretchen Walsh

Other credits

Account Supervisor: Tom Holtz

Director, Broadcast Production: Regina Brizzolara

Senior Producer: Rich Beck

Production Company: Pacific Rim Films

Director: Shawn Levy

Executive Producer: Annie Johnson

Head of Production: Bryan Mitchell

Director of Photography: Mauro Fiore

Post Production: Arcade Edit

Editor: Will Hasell

Executive Producer: Sila Soyer

Producer: Andrew Cravotta

Colorist: Tom Poole, Company 3

Audio Mix: Phil Loeb / Mike Vitacco, Heard City

Music Supervision: Aaron Mercer / Rob Kaplan, Wool & Tusk

Celebrity Talent: Andy Daly

CarMax: Leather Craft

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CarMax: Leather Craft

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