Radio ad: ANZ: Hairy Chest

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Top 6: August 10th 2016

Globally, women are paid up to 36% less than men. This spot features a young girl trying to make sense of this statistic. The spot starts with a strange claim from the young girl, telling us she wishes she had manly chest hair and hair on her back and shoulders. We realise the thought process behind her wish as she says “Then maybe I might be able to earn a man’s salary one day" The little girl attributes the extra pay to the extra hair. She can't think of any other logical reason.