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Road Safety Commission: Zero Heroes - Hebs

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The Western Australian Road Safety Commission wanted to recognise and thank the 800,000+ Zero Heroes on our roads - drivers with zero demerit points.
To do this, Hidden cameras were planted inside test vehicles and driven by unsuspecting Zero Hero drivers. Roadside traffic signs were then used to deliver personalised messages of thanks.
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RSC Assistant Director Operations: David Slack-Smith

RSC Campaign Project Officer: Alisia Mumby

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