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Gold's Studio: GOLD'S CYCLE
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With the help of creative agency greenlight, Gold’s Gym launched five new broadcast spots to accompany the brand’s even further enhanced gym experience for members. The spots highlight the newest Gold’s Studio group fitness services, including GOLD’SFIT and GOLD’SCYCLE.
With Gold’s Gym’s newest Gold’s Studio fitness services, the health and fitness brand is continuing to set itself apart from its competitors. By tapping into the growing trend of studio classes in a boutique setting, like cycling, barre, Pilates and CrossFit, Gold’s Studio offers a similar experience, but one that’s more focused on helping members reach their fitness goals in a way that feels even more personal and tailored. Dallas-based greenlight, who leads Gold’s Gym’s creative and strategic planning, worked closely with Coffee Productions to produce the new creative.
Assistant Producer: Jeremy Haak Related |
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