Print ad: unicef: Bao Xuyen

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Happiness Saigon has released a new print campaign for UNICEF. Created in conjunction with Happiness' Brussels sister agency, the awareness campaign titled #NoFilter draws attention to the importance of pure water in Vietnam, especially as Vietnam is currently enduring a crippling drought. The idea consists of a series of photographs of Vietnamese children developed in the traditional way, however with the polluted water from the river in their neighborhood. This solid idea demonstrates in a remarkable way the impact of polluted water on the life around the rivers of Vietnam. Through their program WASH UNICEF is active in more than 100 countries in order to improve water quality, and hygiene.