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Top 6: July 27th 2016
Interactive
Mitsubishi: Night Drive
Top 6: July 27th 2016
To promote the launch of the 2017 Mitsubishi Mirage and All-New Mirage G4, Mitsubishi launches MirageG4NightDrive.com, a dual screen interactive experience in which drivers use their phone and laptop together to test the Mirage G4’s best features. The Mirage hatchback and Mirage G4 sedan are the first in their price class to offer support for Apple CarPlayTM and Android AutoTM . So Mitsubishi is letting site visitors connect their smartphones to take control of the Mirage G4 on a beautiful, mysterious and sleek midnight racing track. After entering a unique URL, the user takes control of an interactive film, using intuitive kinetic gestures to move the car through various scenes. Features like the rearview camera, turning radius, Hill Start Assist and MPG are highlighted. Agency: 180LA.
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